The City Council publishes a new collection of digital tourist brochures and launches an online marketing campaign to promote Estepona’s attractions.

The brochures in several languages can now be downloaded from the website turismo.estepona.es.

The City Council of Estepona today presented the new digital tourist brochures that have been published to promote the city. The deputy mayor of the area of Development, Infrastructure and Tourism (FIT), Ana Velasco, explained that the new collection of materials consists of a booklet with general information about Estepona, 9 diptychs and triptychs themed: Garden of the Costa del Sol, Routes of Poetry, Sculptures and Murals, Museums and exhibition spaces, Golf, Nature, and also another brochure routes through the city.

All these brochures are already posted on the website of the municipal delegation of Tourism turismo.estepona.es The tourist has the option to download and view them on your device or print the diptych or triptych of your choice, or even print the most interesting part of the booklet book, as it is edited with an internal structure by tabs very convenient for this purpose. In this way, we contribute to the reduction of the use of paper to the benefit of the environment. All brochures are updated several times a year, thus ensuring that tourists receive the correct information at all times.

The brochures take a tour of all the places of interest in Estepona, including the new tourist resources such as the new Boulevard that extends the promenade opening the city to the sea, and the new Mirador del Carmen, with the exhibition hall that displays valuable pieces from the private collection of Carmen Thyssen.

The Paso a Paso brochure offers tourists two route options of different lengths depending on the time they have available to see the highlights along the way. The first tour lasts 2 hours and visits ten points of interest in the city. The departure is set in the Plaza de las Flores and ends in the small square Ortiz, passing through emblematic places such as the Botanical Park and Orchidarium, and seeing elements of the Routes of Poetry, Sculptures and Murals.

For its part, the second route lasts 4 hours and starts from the bullring, which also includes a visit to the municipal museums. In this second route, the visitor will walk along the Boulevard to the historic center where you can continue visiting the most interesting places in the city.

Ana Velasco has stated that with all these brochures, which are published in several languages, it is intended that tourists know the city “in an autonomous manner and without missing any of the most emblematic places of the city”.

For the promotion of these brochures, and therefore Estepona, has developed an online marketing campaign that will end in May 2025, based on banners and audio ads on different websites and platforms that will appear to various profiles of potential tourists, in addition to promotional videos on screens at Malaga Airport.

Both the digital brochures and the media campaign correspond to one of the actions of the Estepona Tourism Sustainability Plan, financed with Next Generation funds.