Marbella Achieves Historic Employment and Room Price Records in January and Best Average Stay in Seven Years

Marbella has reached historic records in hotel employment and room prices in January and the best average stay in the last seven years. The general director of the industry, Laura de Arce, highlighted that the data from the Hotel Occupancy Survey of the National Institute of Statistics (INE) "confirms the solidity of the city's tourism model, based on premium positioning, demand quality, and stable job creation." The local official detailed that the average price per occupied room (ADR) was 165.38 euros, the highest figure in the historical series for a January, surpassing the 158.79 euros recorded in January 2025, "confirming the destination's ability to attract a demand less sensitive to price."

Source: https://www.marbella.es/actualidad/noticias/marbella-alcanza-registros-historicos-de-empleo-hotelero-y-precio-por-habitacion-en-un-mes-de-enero-y-la-mejor-estancia-media-en-los-ultimos-siete-anos.html

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