Marbella boosts international tourism promotion through strategic agreement with World Federation of Tourist Cities

Marbella is enhancing its international promotion by signing a strategic agreement between the City Council and the World Federation of Tourist Cities (WTCF), along with some of the leading travel agency platforms, media outlets, and companies in the Chinese sector. The mayor, Ángeles Muñoz, explained that the objective of the protocol, signed during the final day of the WTCF continental conference, is to 'strengthen cooperation, dissemination, and our positioning in the main international markets, consolidating our image as a benchmark of excellence.' The mayor stated that the initiative includes the establishment of a coordination body between the City Council and the federation 'in order to develop joint projects in strategic segments such as congresses or sports.'

Source: https://www.marbella.es/actualidad/noticias/marbella-impulsa-su-promocion-turistica-internacional-con-la-firma-de-un-acuerdo-estrategico-junto-a-la-federacion-mundial-de-ciudades-turisticas.html

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